I owe an Ecommerce website and I don’t know how to market it.
First, you really need to start with a good site. Without a good, fast and user-friendly site, you won’t rank. Second, you need to offer something unique.. a bigger catalog, competitive pricing, great customer service, faster shipping or a usability experience that is unique. Without that, you’re still able to get rankings.. but you won’t succeed.
Here are 6 powerful ways to gain web traffic to your website / Ecommerce portal
1. Pay Per Click Advertising (PPC)
PPC is definitely the most obvious method of paid advertising, and probably the easiest to try. You can set up a Google Adwords or Bing paid ads in 5 minutes and have your ads running almost immediately. However, PPC can be a money-pit if you jump in before you’re ready. Make sure you do plenty of research beforehand so that you understand how to get the most for your money. Some important concepts to research include:
Banner ads are a great way to build awareness of your brand, since you can get your logo and product images displayed on other websites. However, quality is more important than quantity. You can blow lots of money plastering your banner ads all over the internet without seeing much of a return on your investment, so consider the following:
Banner design – Make sure your banner design is clear, non-cluttered, and has a clear call-to-action (telling the viewer to do something, like “Click here” or “Learn more.”
Banner content – Keep the text concise. Not many people will read a paragraph of text on a banner ad, so keep it short and to the point.
Relevance of the site you are advertising on – Find sites that are popular/relevant within your target market, and then seek to buy ads on those sites. Then make sure to use Google Analytics to track which sites are sending you the best traffic (not just highest numbers, but those that are converting to paying customers) and then focus on those sites.
3. Social Media Marketing
Social media is a platform that is easily accessible to anyone with internet access. This can helpful in increasing communication for organizations which can boost brand awareness and often, improved customer service. In addition, social media serves as an inexpensive platform for companies to implement marketing campaigns.
4. Affiliate programs
An affiliate program is a system where you agree to pay a commission to people who recommend your product when the traffic they send your way converts to customers. The nice thing about affiliate programs is that you only pay the referrer after a sale is made. This can be an effective way to encourage bloggers or other online influencers to talk about your product and link to your store.
For Shopify store owners, there are several apps in the Shopify app store that will allow you to easily set up an affiliate program. I don’t have personal experience with any of them, but they are all either free, offer a free trial, or only charge you when a sale is made, so it’s very low risk to try one.
Hold contests on Facebook or Twitter or Google+ – plan some marketing campaigns to engage users by asking questions, quiz relating to your products / services & offer free products or coupons to winners. Or, post an image of a great-looking product on Facebook, with a note attached saying that out of everyone who shares the image, you’ll choose a few lucky people to receive the pictured product. This doesn’t really cost you anything, except the cost of the creative, products & coupons you give away.
6. Special Offer’s for Subscribers / Registrations
Offer special discounts, discounted coupons, benefits or something of great value to your subscribers / registrations, applicable only when buying something from your website.